New trend for athletic apparel

There is a new trend emerging for athletic apparel, and it’s snowballing. The trend isn’t gaining popularity for how cute or sexy it is– it’s actually extremely functional. What makes it better than the rest is how scientifically advanced it is.

Meet the new Kickstarter Radiate shirt. It changes colors as you exercise. It’s not like a mood ring. The color changes are based on body heat. So, if you are working a specific muscle group, the area of the shirt covering that muscle group will react to the heat created, causing it to change colors.

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The creator, Kenneth Crockett, had this to say about the technology involved: “We raised the bar on [thermochromic technology] and engineered it to a precise and specific temperature range, and with that temperature range, we were able to calculate just how hard you’re exerting certain muscles.”

To demonstrate its effectiveness, Crockett donned a dull purplish/grey shirt and began exercising. After a few reps of chest presses, the shirt had turned a bright pink color. “It’s the only shirt that shows what you’re doing in real time,” Crockett said, “And as I work out harder and harder, it gets brighter and brighter.”

Sales of the shirt are skyrocketing. Within thirty hours of making it available online, Radiate Athletics met their goal of $30,000. Surprisingly, the NASA-developed technology that the shirts employ is relatively affordable; shirts start online for only $25.

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