The president of Disney studios, Rich Ross, resigned from his post Friday, weeks after an unsuccessful premiere of the sci-fi film “John Carter”.
Ross announced his decision in Orange County, California, where the Disneyland amusement park is near. In his message, he acknowledged that he is not the best person to lead the studio.
“The best people deserve to be in the right places. People who are passionate, displaying all skills at work. I no longer believe that the role of the president is right for me,” said Ross.
For the production of “John Carter”, 250 million dollars was invested—a budget like the Fox studios had for “Avatar”. But unlike the blue beings, “John Carter” barely managed to raise a revenue similar to the paid-in production.
It’s not a fine day for Disney. The film “John Carter” is officially a box office failure of galactic proportions.
The Walt Disney Co. said Monday that the film will record estimated losses of $200 million in the quarter ending in March.
This will lead to the Disney studio to record a deficit of between 80 and 120 million in the quarter.
The film, which is about a veteran of the U.S. Civil War is brought to Mars has raised about $ 184 million in worldwide sales.
However, this production project was about $205 million, plus $100 million invested in marketing.