Magazines Search for a New Type of Cover Girl

Unsurprisingly, A-list Hollywood actresses– you know the type: outrageous amounts of money, ridiculously high heels, and sculpted husbands– are not the most relatable to the everyday female. This may seem like obvious news but there are some resounding effects.

Jess Cagle, managing editor of Entertainment Weekly, puts it this way:

“…[M]ovie stars are less revered than they used to be, and also audiences have shifted their allegiance in large part to television.”

Due to this shift in “allegiance” so to speak, editors have adjusted their magazine covers to satisfy the readers. For example, Glamour’s covers were 50% populated with film stars, but when the magazine realized that their edition featuring Lauren Conrad– a reality TV star– was the best selling issue in 2012, they opted to make film stars the minority of cover girls.

Other leading ladies who have made sales mile markers are Beyonce and Lady Gaga, showing that musicians pack a lot of punch as well. The growth of social media has also aided in the relability of some stars, especially those who tweet, or are patrons of Instagram and Vine, for example. Other possible reasons for the attachment to reality stars is the ongoing, weekly relationship  developed through regular programming, versus the roughly two hour relationship created during movies. The personal investment is much more temporary with movies than with television.

Another speculation is that most movies (as of late), appeal to men, and women make up the majority of magazine buyers, so  a gap is created where women do not relate to male movie stars.


Beyoncé: two albums in the works?


While there’s still a few weeks, the press claimed that Beyonce wanted to take a break from her career to care for her daughter. It seems that the singer has in fact taken over the paths of the studios. Less than two months after the birth of Blue Ivy, Beyoncé is already working with Ryan Tedder, who produced her worldwide hit, “Halo”. He also participated in the incredible success of Adele’s album “21”.

The new project’s theme would be the diva’s course as a parent. “Conversations about her upcoming album have just begun and there are two projects that stand out”, the producer told The Boombox. The collaboration promises to be fruitful anyway, from what was stated by the producer who was blown away by the artist’s talent. “Without a doubt, she runs the ship. With Beyoncé, you just let it go. She’s the best.” The fans, of course, who eagerly awaits her return, will not say otherwise.